Henry Nice: Context of Advertising-Time-1960s

Things that happened in the Sixties

1960

· Alfred Hitchcock's Psycho Released

· Brazil's Capital Moves to Brand New City

· First Televised Presidential Debates

· Lasers Invented

· Lunch Counter Sit-In at Woolworth's in Greenboro, NC

· Most Powerful Earthquake Ever Recorded Hits Chile

· Sharpeville Massacre in South Africa

· The Birth Control Pill Is Approved by the FDA

· Walsh and Piccard Become the First to Explore the Deepest Place on Earth

1961

· Adolf Eichmann on Trial for Role in Holocaust

· Bay of Pigs Invasion

· Berlin Wall Built

· Freedom Riders Challenge Segregation on Interstate Buses

· JFK Gives "Man on the Moon" Speech

· Peace Corps Founded

· Soviets Launch First Man in Space

· Stalin's Body Removed From Lenin's Mausoleum

· The Antarctic Treaty Goes Into Force

· Tsar Bomba, the Largest Nuclear Weapon to Ever Be Exploded

1962

· Andy Warhol Exhibits His Campbell's Soup Can

· Cuban Missile Crisis

· Famous Escape From Alcatraz

· First James Bond Movie

· First Person Killed Trying to Cross the Berlin Wall

· First Wal-Mart Opens

· James Meredith Admitted Into the Segregated University of Mississippi

· Johnny Carson Takes Over the Tonight Show

· Marilyn Monroe Found Dead

· Rachel Carson Publishes Silent Spring

1963

· 16th Street Baptist Church Bombing

· Betty Friedan Publishes The Feminine Mystique

· Buddhist Monk Sets Himself on Fire in Protest

· First Dr. Who Episode Airs

· First Woman in Space

· Great Train Robbery in England

· "Hot Line" Established Between U.S. and U.S.S.R.

· JFK Assassinated

· March on Washington

· Martin Luther King Jr. Makes His "I Have a Dream" Speech

· Medgar Evers Is Murdered

1964

· Beatles Become Popular in U.S.

· Cassius Clay (a.k.a. Muhammad Ali) Becomes World Heavyweight Champion

· Civil Rights Act Passes in U.S.

· Hasbro Launches GI Joe Action Figure

· Italy Asks for Help to Stabilize the Leaning Tower of Pisa

· Japan's First Bullet Train Line Opens

· Nelson Mandela Sentenced to Life in Prison

· Warren Report on JFK's Assassination Issued

1965

· British Sea Gem Oil Rig Collapses

· Los Angeles Riots

· Malcolm X Assassinated

· Miniskirt First Appears

· Nicolae Ceausescu Comes to Power in Romania

· New York City Great Blackout

· The Rolling Stones’ Mega Hit Song, “(I Can’t Get No) Satisfaction”

· U.S. Sends Troops to Vietnam

1966

· Nazi Albert Speer Released From Spandau Prison

· Black Panther Party Established

· First Kwanzaa Celebrated

· Mao Zedong Launches the Cultural Revolution

· Mass Draft Protests in U.S.

· National Organization for Women (NOW) Founded

· Star Trek T.V. Series Airs

· Two Multi-Ton Chunks of the Mundrabilla Meteorite Found

1967

· Australian Prime Minister Disappears

· Che Guevara Killed

· First Heart Transplant

· First Super Bowl

· Six-Day War in the Middle East

· Stalin's Daughter Defects

· Three U.S. Astronauts Killed During Simulated Launch

· Thurgood Marshall Becomes the First African-American U.S. Supreme Court Justice

1968

· Japan's 300 Million Yen Robbery

· Martin Luther King Jr. Assassinated

· My Lai Massacre

· Nerve Gas Leak in Utah Kills 6,000 Sheep

· Prague Spring

· Robert F. Kennedy Assassinated

· Spy Ship USS Pueblo Captured

· Tet Offensive

· Zodiac Killer Strikes

1969

· ARPANET, the Precursor of the Internet, Created

· Manson Family Murders

· Neil Armstrong Becomes the First Man on the Moon

· Rock-and-Roll Concert at Woodstock

· Senator Edward Kennedy Leaves the Scene of an Accident

· Sesame Street First Airs

· Yasser Arafat Becomes Leader of the PLO

1960s

The 1960s decade refers to the years from the beginning of 1960 to the end of 1969. It is known as the Swinging Sixties and is associated with the birth of British pop music and fashion.

Events

1961 - First man in space

1966 - England won the football World cup

1969 - First humans to walk on the Moon

Population

1960 Population of Britain was about 53 million

1960 World's population was just over 3 billion.

Cost of items

The average house price was £2,530

Loaf of bread 5p

A season ticket to see Manchester United cost £8.50.

Homes and households

Most houses now had a refrigerator and a cooker.

People could buy sliced bread.

Plastic buckets could now be bought.

CoCo Pops were launched in 1961.

Ice lollies and choc ices on sticks became very popular during the 1960s

Electricity

For the first time, virtually all houses had electricity.

Transport

1969
The Anglo-French airliner Concorde makes its first supersonic test flight

Space

1961 - First man in space
First human space flight to orbit the Earth: Yuri Gagarin, Vostok 1.

1966
The Soviet Union launches Luna 10, which later becomes the first space probe to enter orbit around the Moon.

1968
First humans to leave Earth's gravity influence and orbit another world: Apollo 8.

1969
First humans to walk on the Moon: Apollo 11.

Communications

1962
The audio cassette invented.

1963 -
The first geosynchronous communications satellite, Syncom 2 is launched.

1963
Touch-Tone telephones introduced.

1965
Sony markets the CV-2000, the first home video tape recorder.

Television

Most homes had televisions by the end of the decade.

Coronation Street first aired in 1960.

Live trans-Atlantic satellite television via the Telstar satellite was made possible in 1962.

BBC 2 went on air in 1964 and was the first channel to have colour in 1967.

Dr Who first appeared on television during the 60s.

Shops

The first supermarkets opened – mainly in town centres. Now you
could buy all your food in one shop.

Houses

In the 1960s, tower blocks were considered a solution to the housing shortage caused by second world war damage and increased population.

Computers

1962
The first computer video game, Spacewar, is invented.

1964
The first successful Minicomputer, Digital Equipment Corporation’s 12-bit PDP-8, is marketed.

1968
The first public demonstration of the computer mouse, video conferencing, teleconferencing, email, and hypertext.

1969
Arpanet, the research-oriented prototype of the Internet, was introduced.

Health

1967
First heart transplantation operation.

Music

The Beatles began their career. They leapt to fame in 1963 with 'Please, Please Me'.

The Beatles moved through the late 1960s as favourites of the 'flower power' generation - many young people enjoyed 'hippie' music. Other teenagers preferred the music of the 'Mods' - ska music and The Who.

1960 Elvis Presley
1961 Chubby Checker
1962 Cliff Richard
1963 The Beatles
1964 The Kinks
1965 The Rolling Stones
1966 Dusty Springfield
1967 The Monkeys
1968 Jimmy Hendrix
1969 Serge Gainsbourg

Fashion

1960 Doc Martens boots
1962 Teddy Boy suits
1963 Mop top hair
1964 Wigs
1965 The Twiggy look
1966 Mini skirts
1967 Paisley
1968 Body art
1969 Love beads

Toys

1960 Etch-a-sketch
1961 Skalextric
1962 Mousetrap
1963 Sindy
1964 Mr Potato Head
1965 Spirograph
1966 Action Man
1967 KerPlunk
1968 Batman utility belt and the Spacehopper

Transport

New cars of the 60s included the Capri (1961), Consul Cortina ( 1963) and Ford Escort (1968), which replaced the Anglia.

1n 1966, the first Intercity train was used, which could travel much quicker than old steam and diesel trains. Many trains now run using electricity, which is much quieter and cleaner.

Holidays

People started to spend more money on holidays. Many people no longer wanted holidays in Britain. Package holidays became popular - people arranged holidays through a travel agent.

The 1960s was all about Entertainment: amuse, intrigue, sensual

Do you remember the best TV commercials from the 60s?
If you grew up in the 60's you probably remember the famous sentence said by this beautiful blonde, "Take it off........... Take it all off........."
(She was talking about the Noxema medicated shave.......)
Or you might remember the sexy man's voice saying "When there's no man around........" (Goodyear tire commercial)
Perhaps you remember this young lady saying "If you don't give your man 007, I will..........." (Shaving lotions and colognes)
TV commercials from the 60's usually had young beautiful women with sexy, sultry voices.

Jingles were also very common, like the Almond Joy chocolate candy bar jingle...
There were lots of new products being introduced as well, as life was changing....

Moodboard of the 1960's

Random Words

Image Surfing

Proposition-From my research on the 1960's I found that it was a time of entertainment and thrill, the TV had been invented in the previous decade and now it was becoming common to have one in your home. Because of the hype of TV it meant that a lot of more TV shows were being made and shown. After researching the numerous shows I found that Batman was one of the most popular and decided to research the program and see if I could do something with this for my Cadbury's advert.

Batman is a 1960s American live action television series, based on the DC comic book character of the same name. It stars Adam West as Batman and Burt Ward as Robin — two crime-fighting heroes who defend Gotham City. It aired on the American Broadcasting Company(ABC) network for three seasons from January 12, 1966 to March 14, 1968. The show was aired twice weekly for its first two seasons, resulting in the production of a total of 120 episodes.

In the early 1960s, Ed Graham Productions optioned the television rights to the comic strip Batman and planned a straightforward juvenile adventure show, much like Adventures of Superman and The Lone Ranger, to air on CBS on Saturday mornings.

Former American football linebacker and actor Mike Henry was originally set to star as Batman in a more dramatic interpretation of the character. Henry reportedly posed for publicity photographs in costume but didn't land the role. Around this same time, the Playboy Club in Chicago was screening the Batman serials (1943's Batman and 1949's Batman and Robin) on Saturday nights. It became very popular. East coast ABC executive Yale Udoff, a Batman fan in his childhood, attended one of these parties at the Playboy Club and was impressed with the reaction the serials were eliciting. He contacted ABC executives Harve Bennett and Edgar J. Scherick, who were already considering developing a television series based on a comic strip action hero, to suggest a prime time Batman series in the hip and fun style of The Man from U.N.C.L.E. When negotiations between CBS and Graham stalled, DC Comics quickly reobtained rights and made the deal with ABC, who farmed the rights out to20th Century Fox to produce the series.

In turn, 20th Century Fox handed the project to William Dozier and his Greenway Productions. ABC and Fox were expecting a hip and fun—yet still serious—adventure show. However, Dozier, who had never before read comic books, concluded, after reading several Batman comics for research, that the only way to make the show work was to do it as a pop art camp comedy. Ironically, the Batman comic books had recently experienced a change in editorship which marked a return to serious detective stories after decades of tales with aliens, dimensional travel, magical imps and talking animals. Originally, espionage novelist Eric Ambler was to write a TV-movie that would launch the television series, but he dropped out after learning of Dozier's camp comedy approach. Eventually, two sets of screen tests were filmed, one with Adam West and Burt Ward and the other with Lyle Waggoner and Peter Deyell, with West and Ward winning the roles while Waggoner would get his chance to appear in a superhero series 10 years later as Steve Trevor in Wonder Woman.

By that time, ABC had pushed up the debut date to January 1966, thus forgoing the movie until the summer hiatus. The film would be produced quickly to get into theatres prior to the start of Season Two of the television series. Lorenzo Semple, Jr. had signed on as head script writer. He wrote the pilot script, and generally wrote in a pop art adventure style. Stanley Ralph Ross, Stanford Sherman, and Charles Hoffman were script writers who generally leaned more toward camp comedy, and in Ross's case, sometimes outright slapstick and satire. Originally intended as a one-hour show, ABC only had two early-evening time slots available, so the show was split into two parts, to air twice a week in half-hour installments with a cliffhanger, originally to last only through a station break, connecting the two episodes, echoing the old movie serials.

The Joker, the Penguin, the Riddler, Catwoman, Mr. Freeze, and Jervis Tetch, the Mad Hatter, all of whom are regular Bat-Villains, appear in the series, which was deliberately villain-driven as well as action-comedy-heavy.

Many sports, music, and media personalities, and a number of Hollywood actors, looked forward to and enjoyed their appearances as villains on the Batman show. They were generally allowed to overact and enjoy themselves on a high-rated television series, guaranteeing them considerable exposure (and thus boosting their careers). The most popular villains on the show included Cesar Romero as Joker, Burgess Meredith as Penguin, Frank Gorshin as Riddler, and Julie Newmar as Catwoman. Other famous names from the "rogues gallery" in the comic book series made appearances on the show (notably Mad Hatter), and some were taken from other superhero comics, such as Puzzler and Archer (Superman villains) and The Clock King (a Green Arrow villain, who was again portrayed as a Batman villain in the 1990s animated series).

Many other villains were created especially for the television show, and never appeared in the comic books (e.g., Shame, Lorelei "The Siren" Circe, Chandell/Fingers, the Bookworm, Lord Marmaduke Ffogg, Dr. Cassandra Spellcraft, and Louie the Lilac), while some were hybrids. The comics' Mr. Zero was renamed Mr. Freeze, a name change that was copied in the comics with lasting effect, and the comics' Brainy Barrows was reworked as Egghead. The comics featured Eivol Ekdol and his partner in crime the Great Carnado. The television show used Ekdol, but replaced Carnado with Zelda the Great. A 2009 comic book featured the first appearance of a version of King Tut.

A film based on the television show, Batman, was released in 1966. It did not initially perform well at the cinema. Originally, the movie had been conceived to help sell the television series abroad, but the success of the series in America was sufficient publicity. The film was shot after season one was filmed. The movie's budget allowed for producers to build the Batboat and Batcopter, which were used in the second and third seasons of the television show.

The live action television show was extraordinarily popular, called "the biggest TV phenomenon of the mid-1960s". At the height of its popularity, it was the only prime-time television show other than Peyton Place to be broadcast twice in one week as part of its regular schedule, airing at 7:30 p.m. Wednesdays and Thursdays. Episodes of the show were filmed as two-part cliffhangers, with each storyline beginning on Wednesday and ending on the Thursday night episode. (In the second season, a pair of three-parters were also seen; at the very end of the Thursday night segment, a brief tag featuring the next week's villain would be shown, such as, "Next week: Batman jousts with The Joker again!" This started on the third week of the series' run and continued until the end of season two. The first episode of a storyline would typically end with Batman and Robin being trapped in a deathtrap, while the narrator (Dozier) would tell viewers to watch the next night with the repeated phrase: "Tune in tomorrow — same Bat-time, same Bat-channel!" Even many years after the show ceased production, this catch-phrase still remained a long-running punchline in popular culture.

Several cast members recorded music tied in to the series. Adam West released a single titled "Miranda", a country-tinged pop song that he actually performed in costume during live appearances in the 1960s. Frank Gorshin released a song titled "The Riddler", which was composed and arranged by Mel Tormé. Burgess Meredith recorded a spoken word single called "The Escape" backed with "The Capture", which consisted of The Penguin narrating his recent crime spree to a jazz beat. Burt Ward recorded a song called "Boy Wonder, I Love You", written and arranged by Frank Zappa.

Ideas-

Opening Titles-bring Cadbury into it
Cadbury Factory - destroy it - batman saves the day/fight scene
Utility kit- cadbury bar essential
eat the chocolate to help fight crime
having batman represent the chocolate company

http://www.youtube.com/watch?v=9d8srLbNih0

http://www.youtube.com/watch?v=Rebg5YfiBEI

For my final idea I am going to take the opening credits of the Batman TV series and incorporaate Cadburys into it.